Benefits of Having a Mobile-Friendly Website
A vital part of targeting mobile consumers is to have a mobile-friendly website. In fact, before you do any type of mobile marketing, this should be a priority. Viewing a PC version of a website on mobile devices is extremely frustrating as it fails to offer an optimal viewing experience. They load slowly (if at all), require a bunch of pinching and scrolling, and most of the time, the user simply cannot find what they’re looking for. Unfortunately, this is a huge turn-off to the mobile user, who will abandon your website immediately and move on to a competitor’s mobile optimized site. As a result, you lose a potential sale. On the other hand, a mobile-friendly website will load fairly quickly on mobile devices and will have an outstanding user interface that will give your visitors a hassle-free browsing experience. There are two options available when setting up a mobile-friendly website: a stand-alone mobile site and a responsive mobile site. Both of them provide similar experiences to a mobile user, but possess different characteristics.
Stand-Alone Websites – A stand-alone mobile website is a brand new website specifically built for mobile devices. When people try to access a site from their mobile device, they will seamlessly be automatically redirected to the mobile version if there is one.
Mobile Responsive Websites – A responsive design helps your main website adapt to whatever mobile device it is being viewed on. Whether it’s a PC, a smartphone or a tablet, your website will automatically be resized to fit that particular device. If you do not want a stand-alone mobile site, you should at least make sure your website is mobile responsive. This is still much easier for the visitor because they can view and navigate your site more comfortably than a site that is not optimized for mobile viewing at all. If your website is still not optimized for mobile, pull it up on your mobile device and see what happens; this is exactly what your potential and existing customers are going through. Can you see how this is costing you business? In fact, 40% of consumers turn to a competitor’s website after a bad viewing experience and most of them vow never to return.